Reformation
Increasing SMS signups from PDP by 7x
A chic take on a classic ecommerce dilemma
Challenge
Email used to be the gold standard
When an item is a bestseller but temporarily out of stock, the PDP experience should be optimized to collect critical user data to push a sale once the item restocks. Adding a second step (while still collecting the email) to the flow seamlessly achieves this while creating a sense of urgency for the customer.
No items found.
Results
One flow. Two data collections. Minimal abandon rates.
This new two part waitlist modal increased daily SMS signups from 69 signups per day to 456 signups per day - an increase of 560.87% At this rate, Ref is on track to get 112,000 new SMS subscribers by EOY for a potential additional $7M in revenue by EOY.
