Redesigning a membership page to drive revenue

Challenge

Overcoming a stale design

The existing membership page wasn’t converting, and it failed to showcase the value of the existing VIP membership. In addition, Pressed also wanted to launch a new yearly membership to drive higher-value sign-ups, but the page wasn’t optimized to promote this new tier effectively.

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Results

An increase in yearly members

We designed a vibrant, user-centric page that captured the essence of the Pressed Juicery brand. By highlighting the benefits and savings of the new yearly tier with clear, compelling visuals and a streamlined user flow, we drove a significant increase in membership conversions and pushed users toward the more profitable yearly plan.