A human approach to a scientific solution

Challenge

A complex, prescription-based medical product

Product Detail Pages were underperforming, struggling to communicate their value and build confidence in a complex, prescription-based medical product. The challenge was to connect the treatment to real-life benefits that encouraged users to take the next step.

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Results

Bringing the human side of treatment forward

We redesigned Happy Head’s PDPs across 10 top-selling products, bringing the human side of treatment forward through larger, more engaging imagery and clearer benefit-driven messaging. By prioritizing subscriptions over one-time purchases, we created a more compelling path to conversion—driving a 23% increase in add to bag rates in the new PDP.