Creating an unmistakable and tangible symbol

Challenge

Status as a visual identity

Erewhon lacked a cohesive membership experience, making it difficult for customers to understand the full value of its offering and the benefits of upgrading to a premium tier. Without a dedicated membership page or connected touch points across its digital ecosystem, the program lacked a clear, centralized way to communicate its value, drive engagement, and encourage membership growth.

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Results

Earn premium loyalty

We elevated Erewhon’s membership into a premium, coveted experience through a redesigned membership page, four custom membership card designs, and cohesive digital touch points—making exclusivity tangible and driving a significant increase in sign-ups. As a result, memberships increased by 65,000 members in one quarter.