From dry to dynamic: a startup makes its debut

Challenge

A website that did not convert

As a fin-tech startup, Pontus's original website was a major roadblock to their growth. Built by the engineer founder, the site had a raw, technical feel that lacked a clear brand direction, a defined call to action, and effective communication of their core values to potential clients.

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Results

A powerful new brand that converts

We designed a modern, vibrant website that gave Pontus a powerful new brand identity. By introducing a clear and compelling call to action and building a user experience that highlighted their unique values, we helped them establish credibility and stand out in a competitive market. The redesign resulted in significant press features and a measurable increase in qualified leads.